Ryan is one of an increasing number of heterosexual men uploading explicit content for their mostly gay subscribers – Ryan tells me that he estimates his subscribers to be “97 per cent” men. He makes a strong business case for doing so: “I used to have a wank and wouldn’t get paid for it, and now, I get paid for it.” He had left the military in February and was “tired of being skint”, so began to upload – among other things – videos of himself masturbating. In April 2018, 26-year-old Ryan Yule had a “fuck it sort of moment” and joined OnlyFans, the platform that allows him to charge people $15 a month for access to pornographic photos and videos of himself.